Mind Over Matter: How Your State Impacts Your Decision Making and Eating Habits

In the whirlwind of entrepreneurship and professional advancement, we often neglect the most fundamental aspects of life: our health and well-being. Caught in an unending cycle of meetings, deals, and decision-making, we can easily fall into patterns of reactive eating, where our state – our physical, emotional, and mental conditions – controls our dietary habits.

Take Alan for instance, a successful multi-business owner, husband, and father of two. After more than a decade of managing his businesses, the relentless pressure and constant stress began to deteriorate his mental and physical health. Like many entrepreneurs, Alan found himself in a challenging cycle of stress-induced eating patterns. This highlights the crucial influence our “state” wields on our decision-making process, especially concerning our health and eating habits.

The Intricate Connection Between State and Eating Habits

Our “state” refers to the physical, emotional, and mental conditions we experience at any given moment. When we’re stressed, overwhelmed, or bored, our state can lead to reactive decision-making, including unhealthy food choices. Recognising this cycle is the first step towards breaking it.

Consider your routine on a hectic day. Under stress and running against time, you might opt for the quickest, most accessible option for lunch, which is often far from the healthiest. Your decision here, driven by the state of overwhelm and pressure, kick-starts a pattern of unhealthy eating. Identifying these patterns and understanding their triggers is the first crucial step to transformation.

One of Alan’s primary challenges was identifying the triggers that led him to make unhealthy food choices. As he began to understand the influence of his state on his eating habits, Alan noticed that high-stress situations were usually the precursor to poor food choices.

Evaluating and Improving Your State

After acknowledging the influence of your state on your eating habits, the real work begins. It’s time to refine and control your state to guide it towards better decisions, both in professional scenarios and social settings.

Alan started incorporating strategies to reduce stress and increase mental stimulation during his work hours. He found that taking short breaks, practising mindful breathing, and staying hydrated significantly improved his state, leading to better eating decisions.

In social settings, Alan discovered that he often indulged in excessive eating and drinking due to the celebratory atmosphere or to manage social anxiety. Being aware of these triggers helped him manage his state better, leading to healthier choices.

As you evaluate your own state, it might be helpful to ask yourself some questions: Are you reaching for that extra serving of dessert because you genuinely want it, or are you trying to manage your emotions? Are you picking the unhealthiest item on the menu because you’ve had a stressful day? Reflecting on these questions can reveal insightful patterns about your eating habits.

Creating a Healthier Future

While understanding and managing your state is essential, self-reflection and continual evaluation are equally crucial. As you become more attuned to your state and its influence on your eating habits, you’ll be better equipped to make healthier decisions.

One practical tip to start actively managing your state, as Alan did, is to start practising mindfulness. Mindfulness allows you to be present and consciously aware of your feelings, emotions, and physical sensations. This, in turn, allows you to understand and identify your current state. You can practise mindfulness through daily meditation, deep-breathing exercises, or even through mindful eating where you pay attention to each bite, savouring the taste and texture of your food.

When Alan adopted these strategies, not only did he notice a significant improvement in his eating habits, but he also experienced an overall enhancement in his mental health. As he says, 

“There are no quick fixes or magic pills but if you trust Kirk and put in the work, you will get the results you are looking for.”

Check out Alan’s body transformation here >

In addition, consider maintaining a journal dedicated to your diet and emotional state. Regularly jot down your feelings before and after meals, note down any patterns you see, and write about the food choices you make when you’re in different states. This self-reflective practice will provide insight into how your state affects your eating habits, enabling you to intervene proactively.


Understanding and controlling your state can significantly impact your decision-making processes, particularly concerning your eating habits. By recognising and managing the influences of your state, you’re paving the way to healthier eating, improved well-being, and ultimately, an incredible body transformation.

It’s all about taking that first step towards transformation, just like Alan did. And remember, there’s no quick fix or magic pill; it’s a journey of trust, work, and resilience. If you’re ready to embark on this journey towards better health and balance, reach out and find out about the Built to Last program

After all, it’s about mind over matter.

Control your state, don’t let it control you.

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